Jeeps don’t belong in the city, they belong in the outback. So that’s exactly where they should be sold. We created The Remote Dealership: the most remote dealership in the most remote country in the world.
The promotion captured Australia’s spirit of adventure with a staggering 80,000 people registering to travel to remote central Australia to purchase a new Jeep Cherokee for just 10k.
Registrations we so much higher than anticipated that we broke the internet, and a fiasco ensued. Sadly, the project was pulled at the eleventh hour due to public backlash, but not before we’d built the dealership in all its glory, complete with camels. The only thing missing: the Jeeps, which were on a semi that was instructed to turn back.