This campaign for Australian office paper, Reflex Pure White 50% Recycled, introduces the 'Printer Guru' – a freewheeling and freethinking character who guides office workers towards finding 'enwhitenment' with whiter, brighter and more reliable recycled paper.
30s TV
60s TV & Cinema
A parody of the common office inspirational poster, 'Demotivational posters' were available for download from the Reflex website and via social.

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