'Should've Gone to Specsavers' is one of the most enduring advertising platforms of the past 10 years. It sees eyesight-addled people in bizarre scenarios. Here's two with a summer theme, both play to the Baywatch era. We asked Pamela Anderson to be in the first spot, she said 'yes'. The client decided 'no' on account of her wanting first class pet travel for her spoodle oodle dog thingy. And the Hoff was to be our lifeguard. But he wanted to be paid in cheeseburgers. Oh, and I wrote the lyrics for the 90s power ballad on the first spot. These ran in Specsavers markets internationally.