The Entertaining Eye Test
Specsavers is one of the world’s largest optical chains, famous for its entertaining commercials. But how could we make the process of an eye test just as engaging? We created The Entertaining Eye Test – an eye check hidden in an ad, with over 30 deliberate mistakes. Spot one – or spot them all – tell us on social media, and you could win an eye-watering $50k. It’s the first ad people want to watch on repeat. This was 'Editor's Pick' on Creativity Online, May '18.
Same again? No. Another 30 different mistakes.