We uncovered a product truth: in Woodstock, the more the distillers turn the barrels, the better the bourbon tastes. Shot on location in the small town of Woodstock, Kentucky, this is the story of how the townsfolk take their craft very seriously. So much so, they travel by barrel. This commercial was featured in Creativity Online and was the editor's pick in AdWeek. It was also showcased on the blog of celebrated CD, Simon Veksner, as an example of excellence in dramatising the care with which a product is made.