Putting the 'hard' back in to hardware.
Somewhere along the line, the competition turned hardware soft. It’s hardware, not software. While some are comfortable selling soft furnishings like occasional throw cushions, Aussie retailer Home Hardware thinks a true hardware store should resemble one, not an extension of the hardware aisle in the supermarket.
In this TV campaign, we dramatise the thought process that you go through when you’re assessing a job. You can take the soft option, or listen to the harder, more knowledgeable you and do it properly. We gave hardware its balls back.